Columbia Sportswear wants consumers to act like 2-year-olds by seeing how much fun they can have with a cardboard box.
Taking pages from interactive fads Where's George? and Flat Stanley, Columbia is using social media to encourage people to reuse shipping containers.
The company last month launched A Box Life, a website for tracking the travels of boxes which have been shipped to multiple locations. The process starts when customers choose a previously used box for theirSource: Matter Magazine RSS Feed
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